Why is it that business owners take so little time to create a message that lands in the heads of their target audience? Hmmm.... to much to do, too hard to do, too many advertisers offering in-a-box advertising solutions - some with WAY too much space!
Example: We have a mid-week supplement that is delivered through the mail. It's only several pages of newsprint. They offer the entire front page to growing businesses. Those businesses ALWAYS use ALL the space instead of carving out a message that might settle nicely in the consciousness of their potential customer. They spill their guts on the page, telling the world everything about themselves except how they are different - concentrating on telling, telling, telling - not realizing that most people will look at all that print and shut down immediately.
Ah... the assumptions that trip us up.
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About Me
- Dale Power
- I am a mother of two grown sons,and a new grandmother. I love playing with my imagination and the world of ideas and am a former professional clown. I have a marketing consultancy about 20 miles west of Philadelphia that is called Big Shoes. (of course there's a story!) I have always loved expanding my creativity. Now I am exploring that world through art, stories, The Sketchbook Project, and journalling. I am working with a spiritual director who is an artist and we are exploring spiritual path through art - pretty interesting!